Monday, February 10, 2014

Yole on Market Shares

Yole Developpement publishes the 2012 market shares, based on revenue (click to enlarge):

2 comments:

  1. what is this? a picture for ants?

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  2. Not ants, just bad forecasting and surveying. This is in fact laughable it is so far from being real. DSLR's accounted for 9M units WW last year, split among 3 top tier OEMs with "others" accounting for <5%. MILC accounted for about 10-12M WW last year. Canon sold <5% of those from a single model. DSC, point and shoot and compact accounted for 60-70M, depending on who you listen to. Canon's share has been shrinking to Nikon in DSLR over the past 3 years. There is no way in hell Canon has 9% CIS WW market share compared to a 470M unit + WW mobile market. That leaves Canon with 4% share.....at best. I strongly believe also that Sony's share is much larger than this stated.

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